Sorensen's Guide to Powerboats
eric@ericllc.com
Office: 518.324.7700
Cell: 518.593.1226
Services

Recreational Boat Builder Consulting
US Navy and DHS Advisor
Commercial Boat Builder Consulting
Yacht Buyer Advisement
Technical Writing
Speaking Events
Training Services

Boatbuilder Services


Mr. Sorensen works with boatbuilders to improve their product and to better understand their competitors. Our strength is an unmatched understanding of the market and how boats work. We help builders understand the market and create innovative, superior boats to increase customer loyalty and brand advocacy. We also work with boatbuilder dealers, helping them to understand more deeply how boats work, and sell more effectively against their competitors with renewed enthusiasm and confidence. We work with senior executives to help them make well informed strategic business decisions from a product perspective.


 

US Navy and DHS Advisor


A former Coast Guard Surfman and Coxswain and Navy shipdriver and patrol boat skipper, Mr. Sorensen stays active in the military arena as an advisor to the US Navy in small boats and related technology. He has taught courses on boat design and seaworthiness at the Department of Homeland Security Federal Law Enforcement Training Facility (FLETC) in Charleston, SC.


 

Commercial and Military Boat Builder Consulting


Mr. Sorensen has consulted with a number of the country’s largest and best known builders of Coast Guard surf rescue craft and Navy Special Forces combat insertion vessels.  


 

Boat Buyers


Mr. Sorensen enjoys working with boat buyers of all levels of experience to help them make well-informed decisions during the yacht selection process. Fully understanding a boat’s capabilities and limitations, and matching them to one’s boating expectations and requirements, are key to long term satisfaction with a new boat. He makes sure the owner’s interests are represented during the boat selection, purchase, construction and seatrial process, and that the owner receives the best possible results long term.



Author


Mr. Sorensen is the author of Sorensen's Guide to Powerboats: How to Evaluate Design, Construction and Performance, published by McGraw-Hill. Sorensen’s Guide is a 500-page, clearly written treasure-trove of information on topics including the elements of seaworthiness, hull design to propulsion systems, helm ergonomics, topside safety and how to conduct a seatrial. offers a wealth of information on how boats work, what to look for at a boat show or dealership and on a test ride, and it provides a comprehensive overview of new boats on the market. The book was written to help you as a boat buyer make a more informed choice the next time you purchase a powerboat.  We can also work with you on a personalized, custom basis to evaluate and sea trial the boats you're interesting in purchasing.

Mr. Sorensen has published extensively in the marine trade and consumer press, including Professional Boatbuilder, Powerboat Reports, Wooden Boat, Boating and Yachting. He writes a monthly column for Soundings magazine called On Powerboats.



Speaker, Training and Consulting


Mr. Sorensen is an accomplished speaker, offering
social and civic groups and government agencies a range of powerboat-focused services, tailored to suit the occasion, including speaking, training and consulting services.
 
What we do is unique in this industry, and we enjoy doing it. Providing you with information and insight into powerboats of all descriptions is our business.



The Book


Sorensen’s Guide to Powerboats: How to Evaluate Design, Construction and Performance, is a comprehensive (500-page) overview of how boats work and what’s available on today’s pleasure boat market.

How fiberglass boats avoid (or attract) blistering, why you should avoid carbureted engines, the latest propulsion systems, whether to consider buying a semi-displacement boat, what makes some boats unsinkable, why scupper size and deck height are important to your safety, how far a rudder should turn, how some builders are designing superior helm stations – these are just a few of the topics covered in Part 1.

Part 2 is a Market Survey of hundreds of boats offered by the leading manufacturers, including overviews of vessels ranging from pontoons, runabouts and wakeboard boats to convertibles and express cruisers. There are also dozens of full-length boat reviews by the author. Each segment has a thorough introduction discussing what each type of boat does well.


 

Speaking Engagements


Eric Sorensen is an experienced, interactive and engaging public speaker on all subjects relating to powerboats. He addresses groups including Power Squadrons, Coast Guard Auxiliary and yacht clubs, boatbuilder consortiums, dealer groups and trade show seminars.  Topics are tailored to each group, but typically include how to conduct a sea trial, what to look for during a dockside walkthrough or boat show, strengths and limitations of different boat types, technical discussions of various elements of boat design and construction, and for dealer and boatbuilder groups, how to build a better boat, and increase customer satisfaction and brand loyalty. Speaking engagements range from seminars and PowerPoint presentations to interactive forums.


 

Customized Training


Sorensen’s Guide to Powerboats is used as the basis for a dealer and boatbuilder training and certification program. There is no substitute for an informed and confident salesperson who thoroughly understands and can articulately discuss with a customer how boats work, including hull design, open- and closed-molding, safety, propulsion efficiency and similar subjects.


With each of the chapters in Part 1 serving as the basis for individual training segments, salespeople and marketing staff can focus on learning what they need to know to understand their own product’s merits and advantages and convincingly sell their boats against the competition in an increasingly competitive environment.


Government organizations including the Coast Guard and Navy can also benefit from tailored technical training based on Sorensen’s Guide to Powerboats. Thoroughly understanding how vessels of all descriptions work can help government employees and contractors to expertly write specifications, better design, and evaluate proposals for new craft.